About us

We're animal lovers - we adore our pets and want the best for them. We've noticed that while there's a lot of gorgeous pet clothing in the world, so little is designed with the welfare of our pets in mind. That's why we started from scratch to design pet clothing with quality natural fabrics and expert tailoring to keep our (and your!) pets warm, cool, dry and clean.

 The result is stylish design and quality you'll love, which happens to be comfortable and practical for your pet. 

We consult with vets and use their feedback in every aspect of our clothing design, meaning that not only are we unique in our choice of fabrics, but we really put your pets’ interests first. All our products are designed in collaboration with certified Vet, Dr. Robyn Chandler, who is also the official Lulu & Robbie blogger. Read her latest tips and tricks here.

  We care about your pets (almost) as much as you do, so it brings us great pleasure to provide you (and your pets) with one-of-a-kind, healthy and natural clothing options.

 A Word from our Founder

I was chatting to my daughter, Robyn, about pet clothing. She’s a vet and I was very interested in her perspective of the industry. We noticed that although there are a lot of lovely websites selling pet clothing few of them had much to offer using natural fabrics. Everything we discovered about fabrics confirmed we were on the mark to use natural ones and we also took on board everything the vets taught us about how and why pets wear clothes.

Owning a business is a very personal thing and businesses will always reflect the values and personality of the founder. I have a deep love of animals and I’m passionate about the evolving interactions between us and them. The increasing humanness of people is reflected in the increased humanisation of animals as we start understanding and trusting each other more. This is why animals are at the heart of our designs and why we strive to benefit animals in a broader sense.

 While we understand profit is important for our sustainability it’s not the reason we’re in business. My hope is to create a company that benefits all we share this wonderful planet with, and that this will lead people to want to do business with us.